Senior-Only. AI-Enabled. Built to Move Analyst Relations Forward.
Senior Analyst Relations, Powered by Forward Intelligence
Forward helps B2B technology companies strengthen analyst relationships, clarify market positioning and prepare for high-stakes decisions. Senior-only practitioners are selected based on the category, analyst relationships and experience most relevant to your challenge - then supported by AI-enabled intelligence that brings the evidence, history and market context together.
Why Forward?
Intelligence that Compounds
Forward gives senior Analyst Relations experts an AI-enabled intelligence platform with three connected flywheels—each strengthening the others over time.
Forward Intelligence Library
A free, searchable library that preserves and shares practical AR expertise from AR leaders, CMOs, product marketers, and analysts.
Governed Knowledge System
Approved research, market context, methods, and experience-based intelligence - connected to senior AR judgment.
Market Awarness
Emerging needs, recurring questions, priority conversations, and market shifts that help Forward stay in front of market trends.
Urgent, High-Stakes Situation?
When time is limited, Forward can offer a tightly scoped two-week Fast-Track Assessment. It focuses on the immediate question, risks and decision points; it is not a substitute for the depth of a full assessment or a rushed ongoing engagement.
Its purpose is to establish the right basis for an ongoing commitment—whether that work is ultimately completed with Forward, internally, or with another provider. The $10,000 fee may be applied to a qualifying larger Forward engagement.
Investment and Scope
Every engagement is scoped to the company’s goals, market situation, analyst landscape, urgency, and internal capacity. We begin with a Forward Intelligence Assessment, starting at $10,000, then provide a clear fixed-fee recommendation for the right next step—whether that is a strategic project, repair engagement, or ongoing program.
Make Your AI Story Credible, Distinctive and Relevant
One-month engagement
The Forward AI Differentiation Assessment helps you decide whether AI is a true market differentiator worth leading with—or a supporting capability needed to keep pace with the competition. We examine your position, competitor claims, market expectations and available proof so your marketing investment matches reality. If the evidence supports a differentiated story, you leave with a clear foundation for defining and communicating it.
Get Clear on What Your Analyst Relations Program Needs Next
One-month engagement
The Forward Intelligence Assessment provides a complete view of your Analyst Relations program: relationships, market narrative, priorities, risks and internal readiness. You receive an independent senior perspective, evidence behind the findings, and a prioritized plan for action. You leave with a practical strategic plan your organization can use—whether you move forward with Forward, address the work internally, or select another provider.
* Assessments $10,000.
Every Analyst Relations Engagement Starts With Clarity
Before you commit to an ongoing program, get the evidence, priorities and practical plan that show what will create value. No guesswork. Just a clear path forward.
Every Forward relationship begins with a focused, senior-led assessment. It is a complete, stand-alone engagement—not a paid sales pitch. You retain the findings, evidence and recommended plan, then decide whether to move forward with Forward, address the work internally, or use another provider.
What You Get: Every assessment is a senior-validated, independent study that identifies immediate risks, gaps and opportunities. You receive clear, evidence-based priorities and recommendations, along with practical actions your team can begin immediately. Most importantly, you retain a strategic plan your organization can use to guide decisions, implentation and future work.
What We Need From You: a committed executive sponsor, access to the right business and product leaders, and the relevant plans, materials and market evidence. The assessment is a shared priority—not a document request.
Why Companies Choose Forward
Senior-Only Expertise
Continuity Beyond One Person
Judgement Before Automation
How to Work With Forward
Your assessment findings, priorities and internal capabilities determine the right path. Forward can provide one senior specialist, assemble complementary expertise for a complex or multi-product challenge, or provide continuing Analyst Relations leadership, without requiring you to hire an entire senior team.
AR Build or Repair
Build an effective Analyst Relations program from the ground up or repair a program, narrative or relationship that has lost credibility.
Strategic Projects
Resolve a defined, high-stakes Analyst Relations, positioning, evaluation-readiness or market-perception challenge through a clear scope and defined outcome.
Fractional AR Leadership
Add experienced Analyst Relations ownership, direction and accountability when your organization needs senior leadership without immediately hiring a full-time executive.
Monthly Intelligence Reports
Stay ahead of analyst priorities, perception shifts, research activity and category movement through senior-validated intelligence and recommended 30-day actions.
Senior-Level Coaching
Strengthen internal Analyst Relations leaders, executives and cross-functional teams through experienced preparation, guidance and practical
development.
Senior Experience With Measurable Outcomes
Forward’s experience includes building new AR programs, repairing damaged analyst relationships, improving category positioning and preparing companies for high-stakes research and evaluations.
Creating a New Market Category
Built a disciplined AR program that aligned the company’s narrative with analyst market models and supported first-time inclusion across relevant evaluations.
Outcome: 100% inclusion across the targeted core evaluations.
Results achieved by Forward principals during their senior AR careers.
From Pretender to Pacesetter
Repaired deteriorated analyst relationships, restored credibility and repositioned the company as a stronger market participant.
Outcome: Two-tier positioning improvement and recognition among the highest-performing vendors in the relevant program.
Results achieved by Forward principals during their senior AR careers.
Turning Skepticism Into Advocacy
Rebuilt engagement discipline, strengthened the evidence behind the company’s narrative and improved analyst confidence over time.
Outcome: Two-tier positioning improvement and stronger analyst advocacy.
Results achieved by Forward principals during their senior AR careers.
Experienced practitioners. Documented methods. Senior accountability.
Forward Intelligence Library
How solo AR leaders expand their impact: a practical framework for scaling expertise, capacity, and influence.
Why AI cannot replace industry analysts: the human perspective, market context, and judgment technology cannot replicate.
How analyst conviction builds or erodes over time: a clear view of your trust trajectory.
Turn analyst conversations into clear market signals your teams can use to improve strategy and action.
The difference between perceived and actual analyst trust: a clear view of misalignment and risk.
How consistent executive presence shapes analyst trust and reveals where credibility must grow.
Practical, searchable frameworks for analyst relations and the cross-functional leaders who influence analyst perception, written and selected for lasting usefulness.
Ready to Move Forward?
Tell us what is changing, what is at risk or what needs to be built. Forward will help determine whether an assessment, defined project, continuing senior support or urgent intervention is the appropriate next step.
Contact Us
Location: 2774 Cobb Parkway NW Suite 109-116
Kennesaw, GA 30152
