Beyond the
AI Claim
Building a Market Position That Stands Up to Scrutiny
Tuesday, November 17, 2026
12:00 PM Eastern | Live on Zoom
As AI reshapes technology markets, how do you build a differentiated position that customers, investors, and analysts understand and believe?
Join Forward’s senior experts to explore how strategic Analyst Relations helps companies test their assumptions, interpret market signals, and strengthen their positioning. Through a practical composite case study, see how analyst perspectives and experienced judgment turn market intelligence into clearer strategic decisions.
Reserve Your Spot
Free Resource: The AI Positioning Reality Check
Five questions every CMO should ask before planning for 2027. Discover what your organization knows about its market position, what it assumes, and what deserves external validation. No score—just practical questions you can put to work immediately.
Open the free AI Positioning Reality Check
For CMOs, product marketing leaders, CEOs, and AR professionals, whether you have an established AR program or are exploring its value.
What You'll Learn - and Put to Work
1. Determine whether your positioning is keeping pace with the market.
Understand how AI investment, changing competitive categories, and evolving customer expectations are reshaping differentiation. Leave with practical questions to evaluate whether your current market position remains relevant—and where it may need to evolve.
2. Build a differentiated AI narrative that stands up to scrutiny.
Learn how to move beyond generic AI claims by establishing a clear identity, distinctive point of view, and credible supporting evidence. Understand what analysts look for when evaluating AI positioning and how to identify weaknesses in your own narrative.
3. Turn market intelligence into stronger positioning decisions.
See how analyst perspectives and market signals can challenge internal assumptions and reveal opportunities for differentiation. Through a practical composite case study, learn how to translate those insights into actionable positioning and messaging decisions.